Introducing James Lofts - In Travel Group Account Manager

June 21, 2018


James Lofts is a recent recruit to the In Travel Group team. We sat down with James to hear about his background, his rather legendary cousin, and his work with the company.


  • Tell us about where you’re from and your background


My name is James Lofts and I’m from Brisbane, Queensland. Born & bred. My mother’s country is Bidjara/Gunggari (Mitchell, QLD) and my dad’s side is Gooreng-Gooreng (Bundaberg, QLD). Mum is 1 of 13, so that side of the family is quite large. This makes for some lively & eventful gatherings, with plenty happening whenever we all catch up, which I love.


One of the cousins I grew up with is Johnathan Thurston. Our mums are sisters and are one year apart, so growing up we were all very close and still are today. I’ve been lucky enough to be a witness to his career every step of the way, which is obviously inspiring for myself on many different levels.


  • How did you get involved with In Travel Group?


I saw a post on LinkedIn that a connection of mine had liked or commented on that involved ITG and what they were up to. So, I basically just sent a message to Dwayne (ITG’s Founder) congratulating him on what he was achieving with the company, but also mentioned that I had an ambition to get back into the Travel industry in some capacity. Gladly, Dwyane gave me a chance to do so, which I’ve jumped at and grabbed with both hands.


  • Tell us about In Travel Group – what do you do there?


In Travel Group is a growing company that, after reading about it, I instantly wanted to be a part of it one way or another. Especially knowing it’s an 100% Aboriginal owned business that aims to provide career opportunities and long-term employment for Indigenous people like myself. I know how hard it can be out there finding a job.


I have a range of varied tasks and responsibilities that I take care of at present, which I enjoy. Everything from account management to marketing and sales.


  • What do you see as the social purpose mission/vision of In Travel Group?


I see In Travel Group as a launching pad for Indigenous people like myself to sustain healthy and prosperous careers within the Travel Industry. Being a part of that is personally very rewarding.


  • Where do you see yourself in five years?


I see myself growing with the company and helping it to become the best version of itself that it can be. I believe we have something special on our hands and I’d love to help the business succeed in the long term.


  • What and who inspires you?


I’m inspired by driven people who are successful in one way or another.  The ones who have worked hard to get to the levels they have always dreamt of. I love what Dame Dash, Kareem ‘Biggs’ Burke and Steve Stout have all achieved within the music industry, but also on the business side of things. The latter two worked more so behind the scenes but did their part to build massive empires that nobody predicted. But they believed.


  • Where’s your favourite place to visit in Australia?


I love the beach and the lifestyle that comes with it. In Queensland there are quite a few heavenly spots, but you can never go past the Sunshine Coast. 



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